Costco faces 'Bud Light' boycott

Costco is facing a MAGA boycott like the 'Bud Light' situation that cost that company millions. This is because Costco appears to be keeping the failed DEI initiatives and Al Sharpton showed up to the Costco in Harlem to cause a scene. Sharpton posted on X: "Leading a buy-in with 100+ NationalAction members at the Costco location in Harlem, NYC to show support for the company’s strong commitment to diversity, equity, and inclusion (DEI). This comes as DEI policies face growing attacks from both President Trump and the private sector."

It's crazy to think that any company would keep DEI and risk losing money over boycotts.