Looks like Jaguar learned nothing from the weirdo marketing people that drove Bud Light into a boycott where they lost tons of money. Jaguar changed the logo and released a really confusing video promoting their brand, but it didn’t even feature a car. The new video, posted on X, was just a bunch of creepy looking alien people in bright colors, a male figure in a dress, and I’d be so angry if I owned a Jaguar right now.
I thought Jaguar was a car brand, but this looks more like a gender-bent science fiction movie where people turn into alien eunuchs who will dry hump each other until they’re blue in the face. Did someone buy the Jaguar brand? What the heck is going on here?
Social media went full hambone on this video, mocking it as ‘woke’ or ‘gay’ and it was like a comedy sketch from a movie in the 90s where things were allowed to be funny. But seriously, what the heck is Jaguar doing? Do they identify as a rainbow now? Are they turning into aliens? Do they still sell cars, or is this a company for gender confused crayons?
I don’t get it, because Jaguar was like the premium car you drove if you were a filthy rich greaseball who sold drugs or owned a hotel (or both) – but now it looks like you have suck a few dicks be gay before you can test drive a Jag. Ironically, Jag rhymes with something else – but we won’t say that out loud. It’s a slur now, unless you’re a smoker.
Either way, this is all very weird to me and I wonder if they were hacked or bought out by someone and will announce this with a big gender reveal party. Maybe they can blow up a car and some blue, pink, or black smoke comes out of it. Even Elon Musk chimed in, according to The American Tribune:
The ad, “Copy Nothing,” features no cars. Instaed, it consists entirely of an ensemble of oddly attired individuals with shocking makeup and haircuts. Like many woke advertisements, it appears to be meant to stun normal people as a way of building more social cache for the brand. It just led to much anger and mockery online, however.
Roasting the ad for not having any cars in it, despite ostensibly being meant to sell more cars, Tesla founder and CEO Elon Musk commented, “Do you sell cars?” Jaguar either didn’t get the joke or didn’t want to admit it got it, replying back, “Yes. We’d love to show you. Join us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar.”
WATCH THE DUMB VIDEO HERE: