Things are looking bleak for CNN and MSNBC following the 2024 election where Donald Trump easily defeated a failing Kamala Harris who was installed by the DNC without a single primary vote. Both leftist networks have seen a strong decline in ratings and it doesn’t look like an improvement is coming anytime soon unless they shakeup the lineups.
MSNBC suffered a 53% decline in their primetime audience since the week leading up to the election. CNN’s audience dropped by 47%. That’s not a tiny fraction of their audience, that’s an averaged of 50% decline – huge losses for both networks.
Forbes provided some numbers to show the readers how bad the decline was: “MSNBC logged an average of 632,000 primetime viewers for the week ending Nov. 24, compared to 1.34 million for the week ending Nov. 3—the last full week before the election. CNN slid from 754,000 to 398,000 over the same period.”
The report on Forbes said it’s not unusual for news networks to see a decline in viewership after something major happens, but the outlier here is that Fox News retained most of its same audience, barely seeing much of a decline in viewership compared to CNN and MSNBC. That says a lot about the type of content Americans prefer to watch.
Both networks might regain their audience if they remove some of the hosts who lean heavily towards the left side of politics and get back to the center or even lean a bit towards the right. It seems like the constant whining, lies, race-bait, and misinformation from the fearmongering hosts have turned many people off. Losing nearly half of the primetime audience is a drastic loss and any network seeing that would likely need a big change.
